The Spa industry is in constant evolution. With an aging Western World population, with spa tourism augmenting, with higher levels of environmental stress, with medical progress and the constant sophistication of chirurgical techniques— opportunities abound for Spa professionals.
It seems there is always an improved way of doing things. There is a trend to adopt for its market potential, there is a new product promising results. There is a better way to design a Spa and enrich spa-goer experience. Revolutionary treatments, medical advance, novel techniques, new services, new spa equipment and new products move the industry forward.
On top of staying current by participating in Spa events, subscribing to newsletters, magazines and, training— daily activities bring their usual issues.
What is the best marketing strategy to adopt? How do we control quality of service? How do we brand? How do we attract customers and retain spa-goers? What cosmetics, equipment and treatments yield the best results? What are the latest skincare products? How do we slow down aging? How do we offer the best relaxation experience? What is the most suitable equipment to buy? How do we measure its ROI? Is aromatherapy in demand? What company offers the best liability insurance?
While Spa Management Journal Europe does not pretend to have all the answers, it is a very good place to start because it addresses all of these concerns yearly, year after year. We solicit the best manufacturers, suppliers and contributors to keep you informed in the best manner possible. We hope to meet you at one of our industry's numerous event.
In the meantime enjoy the magazine!
The 5th British International Spa Association International Conference will take place from the 3-6 June 2010 in Budapest, Hungary and will be hosted by the Danubius Grand Hotel Margitsziget and the Margitziget Health Spa Resort.
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Spa Management North America is our sister publication in the United States.